Real estate brands

Unoccupied tower block turns into striking
real estate project for the "creative set"

The initial situation:
In 2006, IRE International Real Estate
PLC takes over the 18-storey tower block
by Berlin East Station <Ostbahnhof>
with a living space of just under 7,800
sq.m. Despite partial renovation by the
previous owner, only three of the 136
units are occupied. The building, which
was erected in 1972, is in a state of

After comprehensive analyses, CENTACON
recommends repositioning the property
to appeal to the "creative set“. These are
singles or couples, very mobile, whose
work is often project-related, who like to
organize their lives in an individual manner
and who belong to the medium income
segment. They are committed to their
jobs, appreciate service and the urban